On Tuesday, July 6th, the 11th lecture for Data-Marketing Program in collaboration with Companies was held. Six staff members from FUJI Co. Ltd., including Executive Director Fumikazu ONISHI and 3 staff members from SEKI Co. Ltd., including President Hirotaka SEKI, two staff members from True Data in Tokyo, including Analytics Solutions Department Deputy Director Masahiko KARASUDANI came to our school. We analyzed big data of Fujiwara branch of FUJI and our four groups announced own sales promotion measures for its sales floor.
After our each presentation of measures, staff members asked us important questions about the issues and gave useful advice to our presentation. We will be revising our measures from now on, and at the end of July, we will verify implementations of measures for four sales floors, which we have been considering.
After this lecture, each company staff member stayed at school and gave us extra lessons for further efforts for Data-Marketing Program.
First of all, I am grateful for the valuable experience. And I really enjoyed this project. I also changed my thinking about my future a little through this project. ( 203 Yui OKAMOTO )
On Friday, July 2, four staff members from FUJI Corp. Ltd., including Executive Fumikazu ONISHI, four staff members from SEKI Corp. Ltd., including President Hirotaka SEKI and two staff members from True Data Corp. Ltd., including Mr. KARASTDANI, who was one of the advisers of previous meetings came to our school and held the third seminar for us.
First, MS YANO, section chief of Selling and Marketing plans of FUJI Corp. Ltd., and MS MIYAWAKI showed us some examples about how to give suggestions such as; Where, How, and Who we should give coupons for specialties to “Actual Summer! Let’s enjoy our life with shochu.”
Secondly, Mr. KARASYDANI directed us with detailed issues about plans for sales promotion that each group thought. Finally, we were divided into some groups and thought about steps to think actions at the point of 5W1H’s views with advices from staff members.
Today’s lecture lasted over three hours and we felt difficulties in hitting upon ideas but we got interested in producing ideas with team members.
Next time, on Tuesday, July 6, we are going to present ideas which we have thought.
I will try to create idea with thinking about customers of FUJI. ( 204 Miia ONO )
On Tuesday, June 22, four staff members from FUJI Co, LTD. including Executive Fumikazu ONISHI, and two members form SEKI Co LTD, including Information Service Business Promotion Office Manager Masahiko AKAO came to Matsuyama Minami High school for this successive meeting. This time was “Opinion exchange meeting for policy creation.”
At first, ‘Sales Planning,’ ‘Marketing Department,’ ‘Sales Promotion,’ and ‘Marketing Department’ Manager MS YANO from FUJI Co, LTD and Mr. MIYAWAKI explained the following. “Purchasing data” about Sales data by category” “Disassembled tree by sales.” They were changed into the simple data that students can understand easily, and explained in detail how to make “Disassembled tree by sales,” “Appeal keyword,” and “For the action using 5W1H from Step to When category”
I think that we could make the data easier to read and think of a better idea than before.
I would like to further improve the plan and do my best to increase sales.
( 205 Kokomi NAKASUKA )
