Journal

　This year, Matsuyama Minami High school has been doing the Data Marketing Program cooperating with FUJI Co LTD, SEKI Co LTD and True Data Co LTD. (From 2021/03 to 2021/10)
　On Tuesday, June 8, the sixth seminar was held with four staff members from FUJI Co, LTD including Executive Fumikazu ONISHI and three staff members form SEKI Co LTD including President Hirotaka SEKI. Also through ZOOM, four staff members form True Data Co LTD including Mr. KARASUDANI and Mr. IZUMI, who were advisers of the fifth seminar, and Mr. SHIRAISHI, a graduate of our high school and student of Tokyo University.  This time, the lectures on “Retail Promotion” were done by Ms. Yano and Mr. Iwamoto.

　The contents of the lecture are following:

　“Retail Promotion” about ‘The role of Promotion about retail,’ ‘Kinds and features about Promotion,’ ‘The relationships between sales floor and Promotion,’ and ‘Measures.’

　“Targets” to ‘Announcement to Customer Types,’ ‘Categories of goods,’ ‘Which group to handle,’ ‘Reasons, features and Suggestions about customer types which we should aim at,’ ‘Current Status of Promotion at the stores,’

　The role of Promotion about retail is following:
　Acknowledge → Interest / Concern → Comparison / Consideration → Select.

　Mr. Iwamoto taught us that these approaches are very important while we are thinking about the relationships with our customers, using a procedure of falling in love as an example.
　When he talked about ”Kinds and features about Promotion,” he showed us Flyers, DMs, receipts, POP advertisements, HP, SNS, and real fruits, which are really using at a store.  And he added advantages and disadvantages about those things.
When he talked about “The relationship between sales floor and Promotion,”  he explained to us "classic," "end," "flatbed," "exhibition hall," "overhang," "menus," "flyers and sales floors," "digital devices and sale floors."  What matters most is customers have interest in our store.
　When we use some “Measures,” without enough preparation, these will not bring good results. They told us that we should think about measures carefully.

　Next time, we will have a lecture on "The contents about field work," which will be given by a staff member of True Data Co LTD.  And we will put our plans into practice at a store.

　I couldn’t read the data at all at first. However I was able to read the date because thanks to the many people who taught me and cooperated with the group. I want to do my best.　(203　Kanato ONISHI)