Journal

the 13th program for data marketing

2021年10月5日 16時12分

On August 31st (Tuesday) the 13th program for data marketing was held online at school.
 Three people from True Data Analytics Solutions, including Deputy Director Masahiko KARASUDANI, two people from FUJI Corp. Ltd., including Chief Executive Fumikazu ONISHI, and three people from SEKI Corp. Ltd., including President Hiroshi SEKI joined us online.
 Masahiko KARASUDANI and Koshiro NOMURA from True Data Analytics Solutions Division gave us a lecture: "Explanation for Final Announcement".
Its contents are following.
 ①The Outline of the implemented measures
 ②Explanations of implemented measures and usage of the sales floor
 ③To analyze factors on effectiveness and policies, of target products, the measures to the whole store, and target customer types using decomposition tree
 ④Conclusion and Improvements in measures
 ⑤How do we feel about the 7-month effort?
 Toward the final announcement, we try to summarize and explain the outline of the implemented measures and the sales floor as presentation.  After that, our analysis of the purchase data will be completed.  In early October, regarding the measures taken by the students, we will conduct factor-analysis of the whole store, target customer types, and target products using those data.  I'm looking forward to seeing how such measures taken by the students have changed its sales.  Next time, we will summarize and explain the data.

 I'm glad the measures ended safely.  Based on what I heard of this lecture, I would like to do my best to analyze them. (207 Masahiro YAMANE)